Anyone who has provided a Facebook "like" and/or provided positive comments will appear in a 2012 Facebook ad campaign called Sponsored Stories.
How will specific Sponsored Stories be chosen?
Whether or not you see a specific Sponsored Stories depends on whether or not a friend has connected with a business that would like to promote that Story.
Who coined the expression "15 minutes of fame"?
Andy Warhol is responsible for creating "the 15 minutes of fame expression", which is paraphrased from Andy Warhol's 1968 Moderna Museet, Stockholm Exhibition Catalogue in which Warhol stated "In the future, everyone will be world-famous for 15 minutes." In his 1979 Andy Warhol "Exposures" Book, Warhol was so bored by his now famous phrase that he chose to modify it to"In fifteen minutes everybody will be famous."
How Often Will My Ad Run?
Facebook states you will not appear more than once a day, and most likely, you will never appear in a TV Commercial on Network TV.
Who Will See It?
Facebook has written the following to appease users regarding how sponsored stories will be incorporated in the Facebook Newsfeed. According to Facebook "Sponsored Stories are regular News Feed stories that have been promoted to the right column of Facebook, where you may be more likely to discover new things that your friends are interested in. These stories only show up for friends, so you can learn about places to go, apps to use, games to play and organizations your friends like."
How Famous Will I Become?
Probably not much. Your "likes/endorsements" will only appear in the respective feeds of friends you have designated in your privacy settings. No strangers will ever see your ad, assuming none of your "friends" are really "strangers".
Can I Opt Out The Facebook Campaign?
No! Even though Facebook was forced by the FTC to make opt-in the de facto standard for privacy settings, Sponsored Stories inexplicably do not have this option. Removing your smiling face from a Sponsored Story requires manually deleting it by clicking the "little x" button in the top right-hand corner--the same button you used a couple of weeks ago to hide all stories from Spotify and Zynga products.
Can I Sue Facebook?
You can sue anyone you like if you agree to pay all court costs and legal fees, but whether the court will hear your lawsuit is a "big depend". That said, U.S. District Judge in San Jose ruled that plaintiffs may pursue claims against Facebook for the misappropriation of their likeness in Sponsored Stories.
About Joseph K. Levene
About Joseph K. Levene
